Women as an Image in War Propaganda Posters

Abstract

The images of women are prevalent in societies globally from advertising to graphic design products with implications about the social roles women embedded in the imagery. In these examples, the images of women frequently stress heterosexual ideals as the forefront of femininity, often with the roles of mother and a housewife. Especially during the World War I and II, in the posters designed for war propaganda, women took on new roles. In the war propaganda posters, the images of women were undertaken different roles with the support of semi-masculine, brave and strong characteristics. The women were encouraged that they have a capability to do every hard work and they were convinced that they could take over the men’s job often very willingly. In this essay, especially the American war propaganda posters examined deeply in terms of societal and social within the images of women. This essay is important not only it forms a basis content of social messages, but also it provides the roots of extensive consciousness of feminism, the economic power of woman and the equality of women and men in the world.