The Importance of Cultural Route Indicators in Tourism Development in the Post-Pandemic Era

Authors

  • RA Wahyuningputri Student of Doctoral Program, Trisakti School of Tourism, Jakarta, Indonesia
  • RAS Moningka Student of Magister Communication Program, Sahid University, Jakarta – Indonesia
  • SP Djati M.Si Lecturer of Doctoral Program, Trisakti School of Tourism, Jakarta, Indonesia

Keywords:

cultural routes, heritage, narratives story, tourism

Abstract

The cultural route in the Bandung Old Town has great historical value, making tourists motivated to explore in various ways. Therefore, local tourism operators innovate with walking tours, cycling tours, and virtual tours to develop heritage paths while still implementing applicable health protocols. This study aims to understand the role, function, and benefits of each indicator in determining cultural routes that can assist tourism development during the current pandemic. An exploratory descriptive study with a qualitative approach was carried out to understand the importance of indicators in the reticular culture pathway and used to be able to conduct further deepening and preparation when developing other pathways. The results show that three cultural pathways have been developed which are applicable in tourism products and services according to the needs of tourists. It is seen that the indicators align with the main points of the cultural path. This research is expected to contribute to the Bandung Good Guide to develop cultural pathways in the Old City of Bandung by applying aspects of significance and other supporting aspects because cultural heritage needs special handling for cultural heritage tourism and sustainability.

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Published

2022-04-25