MOHAMAD SHAIFUL, P. S. H. Perceived Effect of Promotion Strategies on Audience Film Preference in Malaysia. Proceedings of the World Conference on Media and Mass Communication, [S. l.], v. 5, n. 1, p. 154–160, 2019. DOI: 10.17501/24246778.2019.5114. Disponível em: https://tiikmpublishing.com/proceedings/index.php/medcom/article/view/205. Acesso em: 25 sep. 2022.