CHIBA, T.; ARIMOTO, H.; MIURA, E.; WATANABE, S. CONSUMER ATTITUDES TOWARD CELEBRITY ADVERTISING: ANALYSIS THROUGH BALANCE THEORY. Proceedings of the World Conference on Media and Mass Communication, [S. l.], v. 2, n. 1, p. 23–29, 2018. DOI: 10.17501/medcom.2017.2103. Disponível em: https://tiikmpublishing.com/proceedings/index.php/medcom/article/view/36. Acesso em: 24 nov. 2024.