[1]
Chiba, T., Arimoto, H., Miura, E. and Watanabe, S. 2018. CONSUMER ATTITUDES TOWARD CELEBRITY ADVERTISING: ANALYSIS THROUGH BALANCE THEORY. Proceedings of the World Conference on Media and Mass Communication. 2, 1 (Oct. 2018), 23–29. DOI:https://doi.org/10.17501/medcom.2017.2103.