IMPACT OF SMARTPHONE APPLICATIONS ON POLITICAL BEHAVIOUR OF YOUTH

Abstract

This research study is conducted to explore the impact of Smartphone applications on political behavior of youth. The study is conducted based on serving standard questionnaire for data collection and analysis. The aim of the study is to explore the impact of Smartphone applications like Facebook, Twitter, WhatsApp, ChatON, Imo, Videos, Music, and many other applications. Youth using Smartphone to Chat, Share ideas, information, upload videos and pictures. Smartphone also provides different social media applications to its users for chatting, sharing information and many other purposes.  In this research study 200 male and 200 female students of two universities were selected as respondents. The findings show that respondents use Smartphone since 3 to 4 years. The findings also reveal that majority of the youth use Smartphone to interact with friends. The exclusive analysis of findings reveals that majority of the respondents use Facebook very frequently to share information about politics as compared with other applications. The work also indicates that Smartphone applications are very popular among the youth. They not only use these applications for chatting and call making but also for political information. This research study further indicates that Smartphone application affects the voting behavior of youth. They not only interact with each other but also share and discuss political contents.