MANAGING THAI TELEVISION IN THE DIGITAL LANDSCAPE
DOI:
https://doi.org/10.17501/medcom.2018.4101Keywords:
Television, Management, Digital, ConvergenceAbstract
“Digital Disruption” has brought a dynamic effect upon television industries all over the world. Thailand’s digital television industry is still in its infancy and the Thai broadcasting sector has been undergoing significant technological and structural change. Digitisation has transformed the Thai television industry in all areas, such as content creation, the production process, and distribution. Organisational administrators are at the heart of this transformation as they have a pivotal role as change leaders. This article aims to explore the changing face of Thailand’s broadcasting landscape. It focuses on how digital convergence has added opportunities, as well as challenges and uncertainty to the business and its professionals. Built within the concept of television study and media management theory, the paper draws attention to the challenges in managing media works in the digital-cultural landscape and the ways managements address them. This paper explores organisational culture, management practices, and communication and leadership styles, as well as the way television managements in Thailand exploit digital media to empower their aspiring professionals.
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