LANGUAGE PROVOCATION ON FOOTBALL FANATIC FANS (STUDY OF VIRTUAL COMMUNICATION ETHNOGRAPHY ON FACEBOOK OF FOOTBALL FANS CLUB IN INDONESIA)

Abstract

Fans fanaticism has become a central part in the development of football. Fanaticism often leads to anarchist and conflicts among the football fans. Social media has become an expression space of fans' love and an attacking space of fans each other by using harsh words that trigger violent in social space.This research usedVirtual Communications Ethnography method on Facebook account of thetwo biggest clubs in Indonesia (Persib and Persija). It has shown that: (1) Social media can evoke the feelings of love to the club, the management, the homebase city of the club, and the dominant ethnic in which the club is formed, and hate the opposing club. The love and hate are expressed in the form of dominant words tagged (#word). (2) The message in the comments has a tiered and open pattern. Then, based on its content, the commentsarecategorized into relevant or irrelevant patterns, while the dominant form are intimidated messages against the opponents andexemplification messages, (3) Non-verbal symbols widely used on Facebook are memes and photos aiming at insulting the opponents and attempting to build a reconciliation or peace amongst hostile fans.