Film Viewing Preferences and Impact of Smartphones

A Comparative Analysis of Urban and Rural Youth in Delhi (India)


  • Divyani - Redhu University School of Mass Communication, GGSIPU, New Delhi
  • Sachin - Bharti GGSIPU



Communication Studies


Abstract: As per the KPMG India Report 2018, the total revenue of the Indian film industry stands at INR 158.9 billion, which itself tells about the popularity of films among Indian masses. Presently, films are no more limited to the theatres. Rather, smartphones and internet have changed the overall communication and entertainment scenario. The number of smartphone users in India as of 2018 is about 339.95 million as per the Statistics Portal, 2018. As per IAMAI report 2018, India is expected to reach over 500 million internet users by end of 2018. Keeping in mind this rapid penetration of smartphones in India, the aim of researchers is to understand the film viewing preferences of youth in Delhi (Capital of India) vis-à-vis the impact of smartphones. The study would be a comparative analysis of urban and rural youth of Delhi. 2 rural zones and 2 urban zones will be chosen from Delhi and 50 respondents will be chosen from each area in the age bracket of 15-24 years as per the definition of youth by the United Nations. 200 respondents will be chosen in total. The study by the researchers would be quantitative in nature. For the same, a survey would be conducted. The tool of the survey would be questionnaire. The results derived from the study would primarily focus on the difference in the film viewing habits of the youth in urban and rural Delhi (India), the smartphone usage and engagement pattern vis-à-vis film viewing etc. 

Keywords: Delhi, Films, India, Smartphone, Youth


Download data is not yet available.

Author Biography

Sachin - Bharti, GGSIPU

Presently working as Assistant Professor in GGSIPU since 2008, I am an awardee of National Scholarship from Ministry of Culture, Government of India and a Ph.D holder. I have done M.A in Mass Communication from AJK MCRC, Jamia Millia Islamia University.


• (PDF) Cinema-Going and Film-Viewing Habits: A Case Study ... (n.d.). Retrieved from

• Aveyard, K. (n.d.). Film consumption in the 21st century: Engaging with non-theatrical viewing - Karina Aveyard, 2016. Retrieved from

• Barza, S., & Memari, M. (2014). Movie Genre Preference and Culture. Procedia - Social and Behavioral Sciences, 98, 363-368. doi:10.1016/j.sbspro.2014.03.427

• Bharti, S., & Redhu, D. (2015). Most Potent Tool of New Media: The Smartphones (An Analysis). IJCD. ISSN 2231-2498, 4 and 5.

• Chausson, O. (n.d.). Assessing The Impact Of Gender And Personality On Film Preferences [Scholarly project]. Retrieved from

• Dodge, A. (2018, January 04). How Technology Continues to Revolutionize the Film Industry. Retrieved from

• Dyess, E. (n.d.). Infographic: The Psychology of Movie Tastes and Preferences. Retrieved from

• Hoffmann, Dagmar, Schwender, & Clemens. (2007, November 20). Biographical functions of cinema and film preferences among older German adults: A representative quantitative survey, Communication & Medicine. Retrieved from

• Kaufman, J. C., & Simonton, D. K. (2014). The social science of cinema. New York: Oxford University Press.

• Manning, E. (2017, January 25). Technology Has Changed The Way We Watch Film and TV. Retrieved from

• Redhu, D. (2019). Alternate Film Streaming Platforms and Youth Preferences in Delhi - NCR: An Analysis. In World Cinema and Alternate Networks (pp. 180-192). New Delhi, Delhi: Kanishka.

• Singh, B. (n.d.). The movie viewing experience of an average Indian cinemagoer. Retrieved from

• Veenstra, A. (n.d.). Young film audiences: Preferences and practices. Retrieved from




How to Cite

Redhu, D. .-., & Bharti, S. .-. (2019). Film Viewing Preferences and Impact of Smartphones: A Comparative Analysis of Urban and Rural Youth in Delhi (India). Proceedings of the World Conference on Media and Mass Communication, 5(1), 142–153.