The Media Knowledge in Digital Transformation:Concepts and Meanings of Objective and Fictional Digital Storytelling





Digital transformation, digital storytelling, value creations, digital economies


Historically, art and beauty are classified and tagged. The classes and tags are the major limitations of human’s weaknesses in confronting, representing and communicating the subjects and entities of reality in the physical world. The challenge of this paper is to investigate these intellectual search dimensions of human quest in managing interpretations specifically in the arts and science of perfecting storytelling knowledge in this digital era. To empower our role as audience of today’s shared content, we need to question the study for the state of digital transformation processes that digital “storytellers” are facing in this intellectual search. The challenge of this paper is to investigate and tap into that knowledge that help identifies critical conditioning of digital landscape transformation as we engage as media content audience as well as blended content creators during stories creations and expressions sharing processes.  The objective of this paper is to discuss the models for the development of fictional storytelling concepts, examine the objective-fictional stories representation mapping steps, appropriating digital-storytelling tasks and identifying problems in knowledge representations (creator’s input) and interpretations (audience perception) modes as possible solutions. Investigations will identify contributing factors for content stories representations that will infer new insights at particular knowledge cycle processes during the media content creations and development processes. Conclusion will be drawn from theoretical and experiential study insights discussing the changing needs of recognizing media, not only as “windows” for stories expressions to audience.  The focus will give input on subjective issues designers and marketing content developers are facing, aiming to draw studies results that could re-position content “design thinking” as “elements” for media change and value creations in digital economies context.


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How to Cite

KUAN, V. T. L. (2019). The Media Knowledge in Digital Transformation:Concepts and Meanings of Objective and Fictional Digital Storytelling. Proceedings of the World Conference on Media and Mass Communication, 5(1), 89–102.