Assessing the Tourism Destination Image of Taraba State Nigeria
DOI:
https://doi.org/10.17501/23572612.2020.5102Keywords:
Destination, Image, Taraba State, Tourism, PerceptionAbstract
Assessing the tourism image of a place, provide an important diagnostic insight into how people see tourism in a destination, which is a very important marketing tool for planning, development and promotion of the tourism industry. The aim of this study is to access the image of tourism in Taraba state and to suggest measures that can improve and sustain a positive tourism image for the state. The study was taken at five sample tourist sites in which eight hundred (800) tourists were sample in the state using non proportional quota sampling technique. The study established that peace safety and security are prerequisite requirement for a positive destination image. The study confirmed that Taraba state is very rich in tourist attractions which if adequately planned developed promoted managed will make her one of the leading tourist destinations in Nigeria. However, the image of the state has rotated between positive when the state enjoyed peace, safety and security and negative during the incessant cycle of violent communal crisis that have befallen the state since 2002. To achieve a good attractive and sustainable tourism destination image of Taraba state the study made some recommendations to include religious political and ethnic tolerance and understanding as well as provision of adequate security for sustainable peace enthronement good tourism planning, development and promotion.
Keywords: Destination, Image, Taraba State, Tourism, Perception
Downloads
References
Andersen, L. (1984). Projected and perceived Image of Spain seize to tourist destination for British Travelers.Journal of Travel and Tourism Marketing,9(4), 47–66
Ashworth, G.J., &Voogd, H. (1990). Selling the city, marketing approaches in public sector urban planning, London: Belhaven Press.
Beerli, A. & Martín, J.D. (2004a) Tourists’ characteristics and the perceived image of tourist destination: A quantitative analysis – A case study of Lanzarote, Spain.Tourism Management, 25, 623-636.
Baloglu, S. &Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(4), 11-15.
Bramwell, B., &Rawding, L. (1996). Tourism marketing images of industrial cities. Annals of Tourism Research, 13 (1), 201-221.
Deslandes, D.D. (2006). Measuring destination image: Do the existing scales work? Tourism Review International, 10(3), 141-153
Fall, L. (2004). The increasing role of public relations as a crisis management function: An empirical examination of communication restrategising efforts among destination organisation managers in the wake of 11th September, 2001.Journal of Vacation Marketing, 10(3), 238-252.
Gartner WC (1993). Image formation process. Journal of Travel and Tourism Marketing. 2(3), 191-215.
Gunn, C. (1988). Vacationscapes: Designing tourist regions. New York, Van Nostrand Reinhold.
Hall, C. M., &Sullivan, C. (2004). Travel Safety, Terrorism and the Media: The significance of the issue-attention cycle.Current Issues in Tourism, 5(5), 458-466
Hankinson, G. (2004). Relational network brands: Towards a conceptual model of place brands. Journal of Vacation Marketing, 10(2), 109–121.
Hunt, J. (1975). Image as a factor in tourism development. Journal of Travel Research, 13(3), 1–7.
Jenkins, O. H. (1999) Understanding and measuring tourist destination images.International Journal of Tourism Research,1, 1–15.
Konecnik, B. (2004). Institutions, research and development: tourism and the Asian financial crisis.International Journal of Tourism Research, 2(2), 133-136.
Laws, E., Cooper N. (2006). Synergies in destination image management. A case study and conceptualization.The international Journal of Tourism Research,4 (1), 39-55
Sirakaya, E., Sönmez S., & Choi, H. (2001). Do destination images really matter?: Predicting destination choices of student travelers. Journal of Vacation Marketing, 7(2), 125-142.
Sirgy, J.M., & Su. C. (2000). Destination image, self-congruity, and travel behavior: toward an integrative model. Journal of Travel Research, 38(4), 340-352
Sönmez, S. &Sirikaya, E. (2002).A distorted destination image? The case of Turkey.Journal of Travel Research, 41 (2), 185-196.
World Tourism Organization (1980). Tourist images. Madrid, WTO.Retrieved from http://media.unwto.org/en/press-release/2012-12-12/international-tourism-hits-one-billion (15th April, 2014).
World Tourism Organization (2000). Tourism 2020 vision: East Asian and Pacific. Retrieved from https://www.media.unwto.org/en/press-release/2012-12-12/international-tourism-hits-one-billion (15th April, 2014)
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Proceedings of the International Conference on Hospitality and Tourism Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
