Le TTX, Le TMD, Nguyen LHN, Nguyen TA. COLLECTIVIST CULTURE AND EMPATHY EVOCATION IN VIETNAMESE ADVERTISING. MEDCOM [Internet]. 2023Nov.14 [cited 2024May19];7(01):pp. 88-104. Available from: http://tiikmpublishing.com/proceedings/index.php/medcom/article/view/1209