Chiba, Takahiro, Haruka Arimoto, Eitaro Miura, and Shiori Watanabe. “CONSUMER ATTITUDES TOWARD CELEBRITY ADVERTISING: ANALYSIS THROUGH BALANCE THEORY”. Proceedings of the World Conference on Media and Mass Communication 2, no. 1 (October 10, 2018): 23–29. Accessed March 29, 2024. http://tiikmpublishing.com/proceedings/index.php/medcom/article/view/36.