AN ANALYSIS OF DIGITAL DIVIDE IN INDONESIAN ONLINE MASS MEDIA BASED ON WEB METRIC ANALYSIS

  • Widya Silfianti Gunadarma University, Indonesia
  • Matrissya Hermita Gunadarma University, Indonesia
  • Ruddy J. Suhatril Gunadarma University, Indonesia
  • Budi Hermana Gunadarma University, Indonesia
Keywords: Webometrics, Content Richness, Web Popularity, Online Media, Digital Divide

Abstract

The improvement of content society with the increasing internet literacy encourages the development of online media portal in Indonesia. Online news portal in Indonesia is at national or local scale in general, throughout the geographical area in Indonesia, which still shows a disparity in the infrastructure of access to the internet. The purpose of this research are evaluate content richness and rankings of web traffic using search engines. Research using a quantitative approach based on data from search engines, this study also uses a qualitative approach to analyse the evolution of the homepage design and navigation structure starting from the site launched. This research explores 140 online media in Indonesia using the webometrics analysis. The difference in the kind of mass media shows that mass media with online media only owns more content or content richness, compared with a hybrid mass media (media with online and printed versions). There is a significant difference in content richness and traffic between national and regional online news portals, outside Java in particular. Another finding from the webometrics analysis is that global ranking and content richness between Java and outside Java show a highly significant difference based on the statistical test. Discriminant analysis shows the result that content richness and website ranking are the factors to predict the performance of online mass media based on its location. The main implication of this research is the need for management and editor of online news portal to design a website which is friendlier to the search engine and to improve news productivity with the quality content

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Published
2019-08-19
How to Cite
Silfianti, W., Hermita, M., Suhatril, R. J., & Hermana, B. (2019). AN ANALYSIS OF DIGITAL DIVIDE IN INDONESIAN ONLINE MASS MEDIA BASED ON WEB METRIC ANALYSIS. Proceedings of the World Conference on Media and Mass Communication, 5(1), 170-178. https://doi.org/10.17501/24246778.2019.5116