Film Viewing Preferences and Impact of Smartphones

A Comparative Analysis of Urban and Rural Youth in Delhi (India)

  • Divyani - Redhu University School of Mass Communication, GGSIPU, New Delhi
  • Sachin - Bharti GGSIPU
Keywords: Communication Studies

Abstract

Abstract: As per the KPMG India Report 2018, the total revenue of the Indian film industry stands at INR 158.9 billion, which itself tells about the popularity of films among Indian masses. Presently, films are no more limited to the theatres. Rather, smartphones and internet have changed the overall communication and entertainment scenario. The number of smartphone users in India as of 2018 is about 339.95 million as per the Statistics Portal, 2018. As per IAMAI report 2018, India is expected to reach over 500 million internet users by end of 2018. Keeping in mind this rapid penetration of smartphones in India, the aim of researchers is to understand the film viewing preferences of youth in Delhi (Capital of India) vis-à-vis the impact of smartphones. The study would be a comparative analysis of urban and rural youth of Delhi. 2 rural zones and 2 urban zones will be chosen from Delhi and 50 respondents will be chosen from each area in the age bracket of 15-24 years as per the definition of youth by the United Nations. 200 respondents will be chosen in total. The study by the researchers would be quantitative in nature. For the same, a survey would be conducted. The tool of the survey would be questionnaire. The results derived from the study would primarily focus on the difference in the film viewing habits of the youth in urban and rural Delhi (India), the smartphone usage and engagement pattern vis-à-vis film viewing etc. 

Keywords: Delhi, Films, India, Smartphone, Youth

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Author Biography

Sachin - Bharti, GGSIPU

Presently working as Assistant Professor in GGSIPU since 2008, I am an awardee of National Scholarship from Ministry of Culture, Government of India and a Ph.D holder. I have done M.A in Mass Communication from AJK MCRC, Jamia Millia Islamia University.

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Published
2019-08-19
How to Cite
Redhu, D., & Bharti, S. (2019). Film Viewing Preferences and Impact of Smartphones. Proceedings of the World Conference on Media and Mass Communication, 5(1), 142-153. https://doi.org/10.17501/24246778.2019.5113