@article{S K_Mhatre_S. V_Gowda S_R_U_2019, title={A Study on Challenges for Adoption of Reverse Vending Machine: A Case of North Bengaluru, India}, volume={1}, url={http://tiikmpublishing.com/proceedings/index.php/WCWM/article/view/482}, DOI={10.17501/26510251.2019.1202}, abstractNote={<p>India will be producing 80-85 MT of Solid waste by 2030. Given the alarming quantity it is<br>imperative to bring in methods which will alleviate the problem especially the plastic waste. One of the<br>products which helps in effective disposal of plastics is the Reverse Vending Machine (RVM). An RVM is<br>a device which accepts bar coded plastic bottles and returns digital cash or redeemable coupons. The field<br>study and literature show that reverse vending machine is not used extensively. This study attempts to<br>explore the challenges for adoption of eco-friendly products like RVM. A conceptual model was built using<br>the variables identified through literature review. The variables identified included awareness, willingness,<br>incentives, convenience and involvement. A survey was designed and data was collected from 246 citizens<br>to understand their views. Structural Equation Modelling was used to test conceptual model. The results<br>emphatically show that willingness to adopt RVM was influenced by factors of involvement, convenience,<br>awareness and incentives in that order. It is also intuitive that when involvement is high then there is an<br>attempt to become aware and adopt eco-friendly methods which is reiterated by the results. Hence citizens<br>have to get involved either by their own interest or by enforcing through legislation and policies to use<br>RVM. The study concludes by recommending more policies and strategies like “bottle bill”, “European<br>Union Plastic Strategy” and Recycle Refund Systems to be mandated across the world to encourage<br>citizens to use methods which will keep our environment plastic free.</p>}, number={2}, journal={Proceedings of the World Conference on Waste Management}, author={S K, Pramita and Mhatre, Prathamesh and S. V, Mamatha and Gowda S, Abhishek and R, Deeksha and U, Srikanth}, year={2019}, month={Oct.}, pages={15–29} }